Exploring the Economics behind the Cast of Crew: Analyzing the budget, box office performance and verdict of Tabu, Kareena Kapoor, and Kriti Sanon’s starrer
The latest release in March, “Crew,” starring Tabu, Kareena Kapoor, and Kriti Sanon and directed by Rajesh Krishnan, has proven to be a success at the box office. After 3 weeks, the film has grossed Rs 73 crore in India and is expected to finish around Rs 80 crore.
Crew headed for a Rs 80 crore finish in India
The movie is enjoying an extended theatrical run due to the industry slowdown during the election period. While the Indian box office is aiming for an Rs 80 crore finish, the international market is projected to close at around USD 6.5 Million (INR 54 crore). The film has an estimated budget of Rs 75 crore, with an additional Rs 15 crore allocated for Prints and Advertising (PnA), bringing the total cost to Rs 90 crore.
The producers, Ekta Kapoor and Rhea Kapoor, have secured lucrative deals for digital, satellite, and music rights. Digital rights were sold for Rs 30 crore, satellite rights for Rs 15 crore, and music rights for Rs 10 crore, generating a total non-theatrical revenue of Rs 55 crore. In terms of theatrical revenue, the film is expected to earn around Rs 36 crore domestically, with significant returns from international markets.
Producers make Rs 22 crore profit on Crew
The overseas earnings from “Crew” are anticipated to be approximately Rs 21 crore. With total revenue amounting to Rs 112 crore against the Rs 90 crore budget, the film has yielded a net profit of Rs 22 crore. The return on investment for the producers is 25 percent, and the profit will be distributed based on agreed ratios.
“Crew” has been declared a Semi-Hit in India and a clean hit in international territories, showcasing the success of the film worldwide.
Decoding The Economics of Crew:
| Expenses | Amount |
| Cost of Production | Rs 75 crore |
| PnA | Rs 15 crore |
| Total Expense (A) | Rs 90 crore |
| India Theatrical Share | Rs 36 crore |
| Digital Rights | Rs 30 crore |
| Overseas Theatrical Share | Rs 21 crore |
| Satellite Rights | Rs 15 crore |
| Music Rights | Rs 10 crore |
| Total Revenue (B) | Rs 112 crore |
| Total Profit (B-A) | Rs 22 crore |
| ROI | 25 Percent |
| Verdict | Semi Hit |
Note: Data & Numbers compiled from our independent sources!
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