Why Taylor Swift is having a pop-cultural moment ahead of arriving in Australia for the Eras Tour

Taylor Swift’s Pop-Cultural Moment: Preparing for her Arrival in Australia for the Eras Tour

In the 17 years since her debut album, Taylor Swift has gone on to dominate not only the music world but the cultural conversation.

As the megastar prepares to grace Australian stages later this week, it seems Swifties are everywhere, from the schoolyard to scholarly symposiums.

So why is the world so obsessed with Tay Tay, and do we need to take Swifties more seriously?

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Duration: 7 minutes 54 seconds

In the 15 years since her breakout album, Taylor Swift has gone on to dominate not only the music world, but the cultural conversation. As the megastar prepares to grace Australian stages later this week, Swifties are everywhere — from the schoolyard to scholarly symposiums. So why is the world so obsessed with Tay-Tay?

Studying Swift

In Australia right now, Swift holds the top five spots on the ARIA album chart, headlines about her romance with US footballer Travis Kelce are everywhere and on TikTok fans are wildly churning out friendship bracelets spelling out the names of her songs.

Swift kicks off the seven-show Australian leg of her Eras Tour at Melbourne Cricket Ground on Friday.

Brittany Spanos was a keynote speaker at this week’s Swiftposium in Melbourne.(Supplied: Brittany Spanos)

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