15 e.l.f. Products That Outperform High-End Alternatives
We have chosen these deals and products independently because we genuinely like them and believe you will too at these prices. E! has affiliate relationships, so we may earn a commission if you make a purchase through our links. The items are sold by the retailer, not E!. Prices are accurate at the time of publication.
Dupes, lookalikes, alternatives – these are all terms used to describe drugstore products that can match or even surpass their expensive high-end counterparts, especially in the beauty realm. Often inspired by popular luxury brands, these “alternatives” are generally more budget-friendly than the products they imitate. Given today’s economic climate, it’s no surprise that people are seeking out more affordable versions of their favorite high-end items – who really wants to shell out $70 for a foundation, right? When it comes to offering affordable beauty products that provide a luxurious look, feel, and performance, e.l.f. is a standout.
Despite being on the market for a decade, the drugstore brand has significantly expanded its product range in recent years to cater to the demand for inexpensive makeup that rivals products found at upscale retailers like Sephora or Nordstrom. This approach has catapulted e.l.f. to viral fame, resulting in a devoted following. The brand’s popularity stems not just from its “dupes,” but also from its ability to deliver quality products at affordable prices.
From bronzing drops to gripping primers and nourishing lip oils, we have compiled a list of the best e.l.f. products that match or exceed the performance of their pricey high-end counterparts, all priced under $15.