Tourism in Singapore Booms as Taylor Swift’s Tour Causes Hotels and Flights to Sell Out
The “Swift effect” is set to impact Southeast Asia, with Singapore emerging as the sole destination for Taylor Swift’s tour in the region, leading to a tourism boom and profit for the city-state, leaving some neighboring countries envious.
Over 300,000 fans from Singapore and neighboring countries are expected to attend Taylor Swift’s six sold-out Eras Tour shows at the National Stadium from March 2-9.
Ingrid Delgado, a recent graduate from Manila traveling to Singapore for the March 4 show, mentioned the challenge of finding affordable accommodation despite purchasing a new dress for the occasion.
“Many hotels were already booked, so I had to opt for a more expensive option,” she said.
The Fullerton Hotels and Resorts, along with the Fairmont Hotel, reported increased demand for rooms during the concert period.
High-end guests have chosen Marina Bay Sands’ luxury packages inspired by Swift’s hit songs like “Shake it Off” and “Stay Stay Stay”.
Marina Bay Sands’ SG$50,000 ($37,230) “Wildest Dreams” package, which includes VIP tickets, fine dining, accommodation, limousine services, and attraction passes, has been completely sold out.
Singapore Airlines and Malaysia Airlines have noticed an uptick in demand for flights to Singapore, potentially attributed to the “Swift Effect”.
A considerable number of Malaysian fans will be traveling to Singapore for the event.
“This is a dream come true for me. I am both excited and nervous,” said Harith Arsat, a first-time overseas traveler from Kuala Lumpur.
Cebu Pacific, a budget airline in the Philippines, changed its usual flight number for Singapore-bound planes to “1989” in honor of Swift and her fifth album for the period of March 1-9.
– Red carpet –
However, the news of Swift’s exclusive stop in Singapore wasn’t universally well-received, with fans and governments in neighboring countries expressing discontent due to high travel costs and Singapore’s financial support to secure the tour.
Despite the controversies, the Singapore officials believe the tour will greatly benefit the city-state’s economy.
Singapore has been attracting international artists like Blackpink, Harry Styles, and Ed Sheeran after easing its pandemic restrictions, with upcoming performances by Bruno Mars, Sum 41, and Jerry Seinfeld.
The city’s proactive approach to hosting events and acts has contributed to its success in attracting visitors and boosting its economy.
– ‘Don’t lose money swiftly’ –
Many fans rushed to purchase tickets when they went on sale, leading to an increase in online scams targeting desperate fans.
To address the issue, Singapore police released a social media video warning fans to be cautious while buying tickets.
Ericko Dimas Pamungkas, 25, from Jakarta, shared his experience of logging into multiple devices to secure a ticket, calling the concert a significant moment for him.
Fans admire Swift not only as a talented singer but also as a savvy businesswoman, with many eager to learn from her success and values.
“I appreciate Taylor’s honesty and values such as rights, kindness, and compassion,” said Spencer Ler, a Singaporean pilot who waited 22 hours to get tickets for his daughter and friends.
“It’s a learning opportunity for the girls.”
This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.