Taylor Swift’s support for Kansas City fails to influence sportsbooks before Super Bowl
Taylor Swift’s fans may be cheering for the AFC champions to win the Super Bowl, but they won’t be able to influence the sportsbooks, as they stand to make more money if the San Francisco 49ers come out on top.
Most bets won’t be made until the weekend, but there is already a substantial amount of money on Swift’s boyfriend Travis Kelce and Kansas City to repeat as Super Bowl champions in Las Vegas.
According to online sportsbook BetMGM, 69% of bets are on Kansas City covering the spread, while 80% of the moneyline bets are on Kelce’s team.
“If we keep receiving the same kind of action and number of bets and number of money on Kansas City, then we will likely need the 49ers to win the game,” said John Ewing, BetMGM’s PR Manager of Media Insights.
Jay Kornegay, vice president of Westgate Superbook in Las Vegas, said ticket count there favors Kansas City by a 2-to-1 ratio, though big-money wagers from sharps are on the 49ers.
But Kornegay said the Super Bowl is unique in that betting lines around the high-profile game are controlled by public money, as opposed to most every other sporting event where lines are geared toward what sharp players have in mind.
“The public money will just overrun the sharp money,” said Kornegay. “For the most part the public hasn’t really gotten a-hold of this game yet. They’re really not going to bet it until this weekend … there’s a good chance that we’re going to get a lot of Kansas City money this weekend.”
WATCH l How Swifties are changing Super Bowl ads:
Since Taylor Swift and Travis Kelce began dating, Swifties have flocked to NFL games and brands have noticed — gearing more Super Bowl ads toward the biggest Swiftie demographic: women.
Grammy winner to prop bet
The American Gaming Association expects a record 67.8 million American adults to bet $23.1 billion US on the Super Bowl, which is a rematch of the February 2020 championship game won by Kansas City.
Chris Bennett, sportsbook director for Circa Sports in Las Vegas, said while one large bet ahead of Sunday’s 6:30 p.m. ET (2330 GMT) kickoff could impact what outcome is more lucrative to his business, he expects a 49ers win will be most beneficial.
While billions will be wagered on the Super Bowl, only a portion of the funds will be devoted to the actual winner or on the game itself.
Aside from more traditional bets, gamblers can take a chance at proposition bets, like deciding which team will score first and what color liquid will be poured on the winning coach.
There are even a slew of Swift-related bets given the pop superstar’s allegiance to last year’s Super Bowl champions has been making headlines ever since she started dating Kelce last year and appearing at Kansas City games.
Among the options, FanDuel Canada is allowing wagers on whether Kelce will propose to Swift at the Super Bowl, while BetUS is offering odds on whether the couple will announce their first pregnancy at the Super Bowl.