Taylor Swift’s Super Bowl Props: Predicting Her Seat, Outfit, and 10 Other Betting Options
To quote Martina McBride, this one’s for the girls!
Here we are, 138 days since Taylor Swift went to a Chiefs game, left hand-in-hand with Travis Kelce, and set off the cultural avalanche that is the world’s most talked-about relationship (for now). The conversation around the couple has reached a fever pitch in this liminal space between Grammys Sunday, when Swift won her fourth Album of the Year, and Super Bowl Sunday, when Kelce will play for his third Super Bowl ring.
Granted, that fever pitch has many of us feeling unwell, with press conferences acquiring a distinct circus atmosphere. But, per Kelce at a media event on Wednesday, “I guess I’m just comfortable in the atmosphere and the chaos that goes around us… For a week, why not go through all this craziness and showcase my story, my family and everybody that has gotten me to this point.”
Whatever your feelings on Swift personally, “the Taylor Swift effect” — as it has been dubbed by many, including NFL commissioner Roger Goodell — is undeniable. The NFL had its highest regular-season viewership among women, and Apex Marketing Group claims that Swift helped generate an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL.
A recent poll from the Stillman School of Business’ Center for Sport Management found that 21 percent of respondents said Swift’s presence influenced their decision to watch the Super Bowl this Sunday. Among the 18-34-year-old demographic, that number leapt to 41 percent. We’ve felt it here at The Athletic, too, with reporting by our news team about her travel time from Tokyo to Las Vegas popping up on the “Today Show.”
The “Taylor Swift effect” on sportsbooks
But it’s not just morning TV or NFL viewership feeling the Swift effect. Sportsbooks are also rippling with it. At October’s Global Gaming Conference, FanDuel CEO Amy Howe and DraftKings CEO Jason Robins confirmed the two sportsbooks had significantly more betting action on Kelce with Swift on the scene, with Howe saying Kelce bets had doubled. Robins agreed, “the demand goes through the roof.”
A rash of articles covering “Taylor Swift bets” have popped up online (this one now included). Like every year, the Super Bowl is a big event for prop betting – player props, novelty props, halftime props, etc. Props are the kind of bets that any casual viewer can understand and get excited about. Will Patrick Mahomes throw an interception? Who will get the most touchdowns? What color will the Gatorade poured on the winning coach be?
Legal sportsbooks in the States are limited to bets more closely related to the outcome of the game and action on the field with some notable exceptions like betting on the Gatorade color in certain states. So, while Swifties and football fans in the U.S. won’t be able to bet on Swift herself, there are plenty of props you can use to guide your party prop sheet. (Get ours here.)
Here are some of our favorite Taylor Swift props along with predictions for the outcome.
Best Taylor Swift party props for Super Bowl 58
Which Swift song will Tony Romo make a reference to first?
I’m going “Bad Blood” with this one. It’s low-hanging fruit, and it fits into any conversation about a sports rivalry.
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