Scooter Braun Steps Down as Manager: The Drama with Taylor Swift, Justin Bieber & Ariana Grande Unraveled
Scooter Braun has announced his retirement from talent management after 23 years in the industry. He managed top artists like Justin Bieber and Ariana Grande. He plans to focus on his family and continue as the CEO of HYBE-America.
Despite his contributions, Braun faced controversies with stars like Taylor Swift and Demi Lovato. Many clients left his management company in 2023, including Bieber and Grande.
What is Scooter Braun’s feud with Taylor Swift?
Braun’s feud with Taylor Swift began when he acquired the rights to her first six albums. This led to a public dispute as Swift claimed it was manipulative bullying. She started re-recording her albums to gain ownership from Braun.
Their conflict intensified as Braun had a good relationship with Swift’s rival, Kanye West. Reports suggested that Braun wanted to sell Swift’s originals back to her.
The controversy tarnished Braun’s reputation in the industry.
Did Justin Bieber part ways with Scooter Braun?
Rumors circulated about Justin Bieber leaving Braun following other clients’ departures. Bieber’s representative confirmed their separation, stating Bieber will not be involved with SB Projects anymore.
Braun discovered Bieber on YouTube in 2008 and acted as a mentor. Their relationship seems amicable as Bieber focuses on his personal life and career.
Despite rumors, Bieber has been working on new music independently as Braun and SB management have not been involved.
Why did Ariana Grande leave Scooter Braun?
Ariana Grande is reportedly leaving Braun and SBP to pursue new opportunities. She parted ways on friendly terms but remains under contract. Negotiations are ongoing to manage her career through a new structure at the firm.
Grande had previously fired Braun but rehired him multiple times. Reports of her leaving him first emerged in 2016.
Which other artists have left him?
Several artists, including Demi Lovato and Idina Menzel, have left Braun for various reasons. Rumors of a toxic working environment and ill-treatment of artists surfaced. J Balvin also left to join Jay-Z’s label, Roc Nation.
The reasons for artists leaving SB Management have not been fully disclosed.
ALSO READ: Music Manager Scooter Braun Retires After 23 Years Of Service; Says ‘Time To Step Into A New Role’