“Roger Goodell embraces the impact of ‘Taylor Swift effect’ on the Chiefs and NFL”
KANSAS CITY, Mo. (WDAF) — The NFL has unashamedly embraced the fandom of pop star Taylor Swift, and commissioner Roger Goodell confirmed those thoughts on Monday at his Super Bowl news conference.
“Having the Taylor Swift effect is also a positive,” Goodell said. “She knows great entertainment, and I think that’s why she loves NFL football. Besides Travis, she’s a football fan.”
“Listen, both Travis and Taylor are wonderful young people. They seem very happy,” he added.
The league certainly enjoys Swift and Kansas City Chiefs tight end Travis Kelce’s romance. With soaring ratings, merchandise sales and the following of the NFL, the Chiefs and Kelce have shot through the roof since Swift began frequenting Chiefs games.
Kelce also appreciates how Swift’s fans support everything she supports.
Swift is off to Japan to perform four shows in Tokyo, but she could still make it in time for the kickoff of the Super Bowl.
Some football fans have accused the NFL of rigging the games (jokingly and seriously) to make sure the Chiefs advance for the romance to keep being placed on front street.
Goodell laughed those rumors away.