Rebecca Minkoff Reflects on Two Decades of Pushing Fashion Boundaries
We had the opportunity to interview Rebecca Minkoff because we believe you will appreciate her selections. The items showcased are from Rebecca’s own brand. E! may receive a commission if you make a purchase through the links provided. Find out more.
On the occasion of the 20th anniversary of her namesake brand, Rebecca Minkoff takes a moment to look back on the journey that began with the iconic Morning After Bag. Starting from modest origins and now a wardrobe essential for many women, the bag has witnessed changing trends while remaining a symbol of empowerment and important milestones in the lives of her customers.
“It feels like I’ve experienced countless lifetimes in these 20 years, yet I also believe we are just scratching the surface,” Rebecca reveals in an exclusive interview with E!, highlighting how the bag continues to resonate with busy, multitasking women managing careers, family, and more.
Newcomer on The Real Housewives of New York City, Rebecca reflects on significant memories and the narratives behind her designs, from spotting her first bag in public to receiving feedback from customers who purchased her creations during crucial moments in their lives. “It’s heartwarming to witness mothers and daughters sharing stories—the daughters acquiring their first designer bag, while the mothers remain loyal fans.”
While delving into the development of her M.A.B. collection and the inspiration she derives from her clientele, Rebecca discloses that listening to her customers has been fundamental to the success of her brand. With two decades under her belt, she remains dedicated to crafting pieces that resonate with the contemporary woman’s needs, preferences, and personal journey.