Marketing expert explains why Taylor Swift’s popularity is about to decline – as she wraps up the Australian leg of her Eras tour

A marketing expert has revealed the reasons why Taylor Swift’s popularity could be about to decline.

TikToker user bee.better.company explained the pop star’s popularity will eventually diminish as Swift ‘won’t be able to maintain her “girl next door image” for long’.

‘As her fame and wealth skyrockets, it’s becoming increasingly hard for her to relate to her fans and present this image [of being a friend to fans],’ he explained.

‘It’s sort of hard to maintain that everyday girl next door image when you’re existing in a life that is completely unattainable to the average person.’

‘So as her fanbase grows up and start to understand these issues a little bit further, her image becomes harder and harder to maintain and they relate less and less and her personal brand declines.’

The entrepreneur also said that she won’t be able to maintain her good image for long as negative stories will also eventually come out.

‘Some of the darker stories she’s involved in get buried very effectively [because she is the most popular person at the moment] but as we’ve already started to see, the vase is cracking,’ he continued.

‘That’s why in my personal opinion I think her personal brand will only continue to decline at this point.’

It comes after Swift performed her final show in Sydney during the Aussie leg of her Eras Tour.

However, one fan has been slammed for singing loudly during the singer’s sold-out show.

In footage shared to TikTok, a girl is heard shouting the lyrics to a song during night two at Accor stadium, and many agreed it was too much.

‘Don’t be selfish. Have concert etiquette please,’ TikTok user lucjaz_kk wrote in their caption alongside the clip.

‘I agree… sing, dance, have an amazing time but also have situational awareness and be respectful to those around you,’ another TikTok user added in the comments.

‘Concert etiquette is important but sometimes people don’t even realize how loud they’re being. In my concert vids I was loud af and I didn’t even realize,’ one more said.

‘Accidentally dropped my drink on one it worked,’ teased yet another while one more person pointed out, ‘There is a huge difference between singing and obnoxiously screeching’.

‘People used to quietly sing along or lip-sync to the songs because they were aware that people spend money to hear the artist sing, not them,’ one more chimed in.

‘A group of girls behind me did that and I turned around and asked them to please stop. Right at the beginning too, don’t regret it at alllll,’ someone else wrote.

Not everyone agreed, however, with several pointing out that the fan paid for tickets and has a right to have fun.