How Taylor Swift Could Boost Super Bowl Sunday Viewership to New Heights

Taylor Swift might be in Tokyo for ‘The Eras Tour’. However, fans are still hoping that the singer makes a quick trip back to catch Travis Kelce’s Super Bowl title decider. While she might be cutting it a little close with her having a concert ahead of the game, there is no saying what could end up happening. Although she may not make it, a single appearance from the 34-year-old on game day could take Super Bowl Sundays to a whole new level of hyped up.

While NFL fans might not be too pleased with seeing the pop sensation on the big screen, here’s how she could take match-day viewership to brand-new heights.

How Taylor Swift could amplify Super Bowl Sundays

In the last year, Taylor Swift has proved time and time again that her influence does not just pertain to the world of music. Ever since the singer made her way to Arrowhead stadium to watch her beau, Travis Kelce, play for the first time, the world has been hooked on them. Apart from Swifties losing their minds over the relationship, their reaction has also benefitted the NFL in all types of ways. From making more money for the sporting league to getting more views, the 34-year-old has done it all and now she might just kick it up a notch.

Taylor Swift’s impact on Super Bowl interest

After Taylor Swift’s first appearance at Travis Kelce’s Kansas City Chiefs match, the singer has driven NFL fans mad. While she only appeared on screen for 35-40 seconds throughout a match, some football fans felt as though she was taking attention away from the sport. However, once it was confirmed that the superstar and her athlete boyfriend would be present at the Super Bowl, the interest in the upcoming game skyrocketed according to data from Zeta Global.

The data showed that since Swift’s love for the NFL grew, even the interest Americans had in the game shifted. They found that fans’ interest in the match had gone up by 169% since January 2023. It also showed that more people had been paying attention to the game’s commercials, which has also gone up to 903% since the beginning of last year.

While more interest in the Super Bowl could mean more people will tune in to watch it, Swift might just end up breaking records with the number of views she could bring in.

How Taylor Swift and Travis Kelce’s relationship has helped the NFL

Ever since Taylor Swift started making appearances at Travis Kelce’s NFL games, it feels like the world has become a giant crossover. While no one saw their relationship coming, the Swifties immediately supported how happy the 14-time Grammy winner was. Since then, the female viewership of the sport has seen a 9% increase from all the other past seasons.

Apart from increasing viewership, Swift’s ever-loyal fans also ended up boosting sales. The Swifties made sure that Kelce’s jersey had become one of the top 5 bestsellers. Even his football gear saw a 400% increase in sales. With so much done in so little time, there is no saying just how many fans will be tuning in to watch the big game. However, it would be epic if it broke viewership records.

Could Taylor Swift make Super Bowl 2024 the most-watched?

Every time Taylor Swift has been spotted at one of Travis Kelce’s NFL matches, she has taken over the world. From showing off her cute Kansas City Chiefs merchandise to celebrating her boyfriend’s victories, she has captivated everyone’s attention. Apart from that, she has also increased the sporting league’s rating and brought in a lot of her fans as new supporters.

While most Swifties might have to wait until The Eras Tour or another award show to see her in all her glory, the singer has sparked a frenzy amongst fans once they realized they could meet her at one of Kelce’s games. With her fans not only tuning in but also purchasing merchandise and more to support their favorite pop sensation’s favorite team. The latest reports prove that it is possible that the new wave of young women viewers could break the 2015 record of 114.4 million views.

Do you think Taylor Swift will take the 2024 Super Bowl Sunday to new heights? Let us know in the comments below.