Taylor Swift Mania in Tokyo: Sold-out Concerts and Eye on Super Bowl Return with Eras Tour
Tokyo
CNN
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Long lines in snowy weather to buy merchandise days in advance. Hordes of fans, some from other countries, filling up the 55,000-seat Tokyo Dome, excitedly swapping homemade bracelets. People around the world feverishly calculating time zones and watching online flight trackers.
This is the Taylor Swift phenomenon – and the mania that has followed the pop superstar as she prepares to perform four nights of sold-out shows in Tokyo before potentially jetting back to Las Vegas to watch boyfriend Travis Kelce play at the Super Bowl with the Kansas City Chiefs.
The Tokyo leg of Swift’s Eras Tour – a multi-continent extravaganza that could end up as the highest-grossing tour of all time – kicked off Wednesday evening and ends Saturday night.
The area outside the Tokyo Dome was packed hours before doors opened on the first night Wednesday, with fans decked out in glitter, tassels, tiaras and kimonos.
Australia is already bracing itself for impact, more than a week out from her scheduled concert. On Tuesday, Reserve Bank of Australia Governor Michele Bullock said the “Taylor Swift inflation” effect has forced fans to adjust their spending elsewhere to afford tour tickets and other related costs, according to Reuters.