“TikToker Claims Cetaphil’s Taylor Swift Super Bowl Ad was Plagiarized”
Cetaphil is being celebrated for a heartwarming commercial that features a father and daughter’s non-communicative relationship repaired by the media coverage surrounding Taylor Swift and Travis Kelce’s heavily publicized coupling.
There’s just one issue: the skincare company allegedly stole the idea.
At least, that’s what TikTok user Sharon Mbabazi (@sharavinaaa) is claiming in a series of viral videos where she highlights what many are calling glaring and obvious similarities between the commercial and one of her own clips.
“When Cetaphil’s Super Bowl commercial copies your TikToks,” Mbabazi writes in a text overlay of her recent video. A sound byte, set as the sound for the video states, “Wait, is this f*cking play about us?” intoning that the skincare brand lifted ideas from Mbabazi’s video.
@sharavinaaa and it is!! #cetaphilsuperbowlcommercial #superbowlcommercial #swifttok #swifties #fyp #superbowl ♬ original sound – ❦
It appears that other folks are also finding similarities between Mbabazi’s clip and Cetaphil’s advertisement. X user Rachel Karten (@milkkarten) wrote, “A lot of praise on here for Cetaphil’s Super Bowl commercial, but TikTok user Sharon Mbabazi (and her stepdad) are claiming the brand stole the concept from their real story/viral content. Here’s one of their original tiktoks (2.6M views) and then the response to the commercial.”