Cetaphil Teams Up with Taylor Swift, Untied Achieves Success
Taylor Swift is dominating the advertising world, and her mere presence is enough to create a viral marketing phenomenon without even saying her name or playing her music.
Cetaphil embraced this concept and executed it perfectly.
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The skincare brand’s Super Bowl ad tapped into the trends and the genuine appeal of Taylor Swift, capturing a heartwarming father-daughter story that showcased real emotion.
“Dads and daughters everywhere have gotten closer because of a certain globe-trotting eras singer screaming from the football sidelines, and we’re here for it,” is how Cetpahil begins the video’s description.
United Airlines, on the other hand, is taking a different but equally impressive approach with a campaign targeting specific markets, releasing six different ads tailored to NFL fan bases in different cities.
The overall theme is to dream big, but it’s okay to change plans, highlighted by United’s message of saving customers “more than $2 billion since becoming the first legacy airline to permanently eliminate change fees more than three years ago.”
Actor Kyle Chandler is helping spread this message under the bright lights.