Box Office Flop: Auron Mein Kahan Dum Tha and Ulajh Steal the Show on Cinema Lovers Day
Last week witnessed the release of two notable films – Auron Mein Kahan Dum Tha and Ulajh. Both movies failed to perform well at the box office, collecting Rs 7.40 crore and Rs 6.70 crore in their first week in India, respectively. Despite Auron Mein Kahan Dum Tha having higher collections, Ulajh was considered to be performing relatively better due to its limited release and absence of incentives to boost ticket sales, at least in the initial week.
On Cinema Lovers Day, which coincided with the 8th day of their box office run, there was no improvement seen in the performance of both films.
Cinema Lovers Day Sees Tragic Results As Holdover Releases Auron Mein Kahan Dum Tha And Ulajh Witness A Drop
Despite tickets being available at subsidized rates of Rs 99 for the standard versions, Auron Mein Kahan Dum Tha and Ulajh saw a drop of 10 percent from Thursday, failing to show any growth. The underwhelming reception on a day like Cinema Lovers Day indicates that both films are unlikely to reach the Rs 10 crore nett India mark or the Rs 15 crore gross worldwide mark. The lowering of ticket rates did not attract much interest or excitement, highlighting that price sensitivity does not always translate to increased ticket sales if there is a lack of audience interest. The focus should shift from movie ticket prices to the high prices of food and beverages in major movie chains across India.
Auron Mein Kahan Dum Tha And Ulajh Will Have A Theatrical Share In The Vicinity Of Rs 5 Crore
The theatrical shares of Auron Mein Kahan Dum Tha and Ulajh will likely fall short of covering their publicity and advertising expenses, indicating a disappointing outcome. Depending on non-theatrical acquisitions, it will be determined if either film can recoup its production costs. Auron Mein Kahan Dum Tha faces additional pressure with the presence of a superstar like Ajay Devgn, whose market value exceeds Rs 60 crore in the current industry.
Watch Auron Mein Kahan Dum Tha and Ulajh Trailers
About Auron Mein Kahan Dum Tha and Ulajh
Auron Mein Kahan Dum Tha – The film follows Krishna (Ajay Devgn) who reunites with his lost love Vasudha (Tabu) after 20 years in prison, unveiling the truth behind his past crimes. (IMDb)
Ulajh – The story revolves around a young IFS officer Suhana (Janhvi Kapoor) from a prominent family of patriots, who becomes entangled in a dangerous personal conspiracy while away from her home turf, serving in a career-defining role. (IMDb)
Auron Mein Kahan Dum Tha and Ulajh In Theatres
Auron Mein Kahan Dum Tha and Ulajh are currently screening at a cinema near you.
ALSO READ: Auron Mein Kahan Dum Tha First Week Box Office Collection: The Ajay Devgn, Tabu starrer earns Rs 7.40 crore