Blake Lively Launches Hair Care Line in Tribute to Her Father: Here’s Everything You Need to Know
“Why create a line if I had products that worked?” she asked herself. “Great question. I wanted something that was more affordable but had the same salon/red carpet performance… turns out highest quality is most expensive, who knew?? There’s a reason brands tend to have to make compromises, but we didn’t stop til we got there.”
The line, which will include two shampoo, three hair mask systems, a dry shampoo and a mousse. (Fun fact: Blake doesn’t use traditional conditioner.) Plus, it is also as bare bones as Blake could make it.
According to the 36-year-old, Blake Brown Beauty is sustainable, cruelty free as well as free of any sulfates, silicones, parabens, or synthetic dyes. And, it’s rustic, minimalist bottle design is, what Blake described as, “stunning.”
“I was uncompromising on achieving all of those things at once,” she continued. “Now I see why there was nothing out there that hit all my goals simultaneously. It was a beast to build. But I couldn’t be prouder of what we created for you.”