Marriott offers Taylor Swift concert trips for 500,000 Bonvoy points to attract Swifties.
Marriott International is capitalizing on the Taylor Swift mania by adding Taylor Swift’s Eras Tour to its loyalty program. The company is running a contest through its Marriott Bonvoy rewards program where members have the chance to win tickets to three Eras Tour shows in three different countries. While rewards points are not necessary to enter, having more points can be beneficial. Participants must be Marriott Bonvoy members to qualify.
One of the packages offered is the “3 Concerts, 3 Countries, An Unforgettable Experience,” which includes a trip for the winner and a guest to three different Eras Tour stops in Europe, the U.S., and Canada. The package includes air travel, hotel accommodations, a Marriott Bonvoy welcome gift, and the concert tickets. The entry period for this package ends on June 1.
Another package offers tickets to Taylor Swift’s shows in Vancouver over three nights in December. This package includes hotel accommodations, a Marriott Bonvoy gift, and air travel, with the entry deadline set for October 9. These packages will have one winner each. For those not relying on luck, there is the “Where Can We Take You?” package for 248 fans, featuring two tickets to an Eras Tour show and a Marriott Bonvoy welcome gift. The package does not include additional perks, but for fans, the concert experience is the highlight. Marriott successfully tested this initiative in Tokyo, where packages sold out rapidly.
CNN revealed that there will be 48 packages available in various locations globally. Marriott Bonvoy members will need at least 500,000 Marriott Bonvoy Moments points to redeem Swift tickets, a significant but reasonable amount compared to other high-profile events. For 500,000 points, a fan receives two concert tickets, a two-night stay at a Marriott hotel, dinner, a spa treatment, and transportation to the show. These points can also be used for luxurious stays at The Ritz-Carlton Maui, Kapalua, or the St. Regis Maldives.
Marriott Bonvoy aims to help Taylor Swift fans fulfill their dream of experiencing her shows live. Peggy Roe, the executive vice president, and chief customer officer at Marriott International stated, “Fueled by a deep desire to experience her shows live, Taylor Swift fans have traveled near and far to be a part of this once-in-a-lifetime experience, and now, Marriott Bonvoy is helping fans make their passion a reality.”