Why Goldfish is rebranding as Chilean Sea Bass
Some social media users are already embracing Goldfish’s latest update.
“One fan humorously commented on Instagram, calling it ‘Very demure, very mature, very mindful, Chilean seabass,’ while another playfully said, ‘The sophistication is next level.’
Even other marine-related brands are taking notice, with Swedish Fish’s Instagram account asking, “Is this for eel?” on Goldfish’s page.
StarKist Tuna joined in, stating, “Who says snacks can’t grow up? Love the new look, CSB!”
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